Tesla Model 3 has been on the market for more than 5 years now, during which the exterior and interior have not changed much. For consumers now, there is already some aesthetic fatigue, and the Model 3 needs some major changes.
Reuters reported that Tesla is developing a new Model 3, codenamed "Highland", and now it seems that this news may be accurate. Twitter user omg_Tesla / Rivian spotted what appears to be the upcoming Model 3 in a parking lot in Santa Cruz, California.
From the photos, the front and rear of this Model 3 are extensively camouflaged, but the interior center controls are not expected to change much, the car is not camouflaged and I wonder if it will be equipped with a YOKE steering wheel and a rotatable center screen".
By being covered the front and rear of the vehicle, it can be guessed that the front and rear of the vehicle for style changes. At the same time, the vehicle's headlights on top, but also installed a camera, which in Tesla's other models, then none of the appearance, I do not know if it is for the FSD additional visual camera.
And Tesla is seriously looking at the basis of the Model 3 to find ways to simplify production and use fewer interior components to reduce costs. Despite recent reports that Tesla makes more money per vehicle than Toyota, Tesla's stock price fell about 41 percent between September 2022 and November 2022. It's no surprise, then, that the automaker is looking for ways to save money, especially on high-volume vehicles like the Model 3.
Nonetheless, four people with knowledge of the Highland project told Reuters that Tesla is preparing to put the updated Mode 3 into production with new styling and other updates. And two of the four unidentified sources claim that the updated Tesla Model 3 will be built at the automaker's Shanghai and Fremont plants, with production starting in Shanghai in the third quarter of 2023.