We seem to have become accustomed to Tesla's nearly one million annual global sales and the fact that the company's market capitalization is rapidly soaring to the top of global car companies. But we've almost forgotten that Tesla has had its share of miserable years, efforts and struggles.
The results achieved today are the result of Tesla's corporate efforts, but Musk's tricky aesthetic and imagination will make the technology sublime.
We really couldn't believe the bright sales target of 20 million units/year when we first read it, but Tesla really did write this in the report.
"In more concrete terms, this means that by 2030 we are aiming to sell 20 million electric vehiclesper year."
In fact, carbon neutrality is calculated as the sum of corporate emissions and emissions reductions ≤ 0. Tesla, which only makes purely electric cars, has already taken the lead in carbon neutrality.
The lower dark part represents the production phase emissions, and the upper gradient represents the use phase emissions.
The answer to the question of whether electric cars are really environmentally friendly is provided by a chart from Tesla.
In the Model 3/Y models used by individual owners, these cars have even slightly higher emission levels in the production phase than traditional internal combustion engine cars, but the overall emissions of electric cars will be lower in the subsequent use of the car.
There are many differences between fossil fuels and lithium-ion batteries, and most importantly, fossil fuels can only be extracted and used once, while the materials in lithium-ion batteries can be recycled. When the world's new energy vehicle companies are able to do a good job of battery recycling, the idea that electric vehicles represent the future will be more accepted, and the basis of all this is still the physical nature, that is, the lithium-ion recyclable properties.
After the brand tone and corporate goals are based, Tesla's high production capacity is the core weapon. And the environmental concept is another supreme weapon, but also the basis of production capacity.
In terms of management, Tesla aspires to be a company that "does the right thing" and has established the basic rule: "Help anyone who works at Tesla avoid misconduct." Tesla conducts regular employee investigations, has a whistleblower hotline, and prohibits retaliation against employees who file complaints.
According to the Universum 2021 ranking, the three organizations where engineering students want to show their talents are SpaceX, Tesla, and NASA, in that order.
In addition to a clear philosophy of grassroots management, Tesla's top management is more able to reach consensus on the general direction.
Musk, for example, instituted a decade-long compensation package in 2018. The company will not have to pay Musk a salary or base bonus for the next ten years. But that doesn't mean Musk is "giving for free"; if the company meets its performance expectations, Musk could be rewarded with $78 billion in stock options.
The Q1 2022 earnings report shows that Tesla reported revenue of $18.756 billion and net income of $3.28 billion, which means Musk will "unlock" $23 billion in incentives.
Standing today, such incentives are really more cost-effective than receiving a salary. But we can not ignore the risk behind the huge incentive, 2018 is the Model 3 difficult time period, when Tesla is not at all today's form. If you receive a salary, a year of millions of millions of dollars of fixed income, at that time than the equity incentives look much more cost-effective.
Develop a new electric car based on an all-electric platform
-Build a charging network that would require a large cost outlay
-Build Gigafactory 1, the world's largest lithium-ion battery factory
-Deploy FSD intelligent driver assistance system for all models
-Open OTA upgrades for all models (since 2012)
-Acquired SolarCity Corporation (2016) to expand into energy and energy storage
The above few years things seem simple and positive R&D, building charging network, developing smart driving and opening OTA upgrades are what almost every new energy vehicle company in China is doing, but it seems that Tesla is the first to develop such a development model. Although the enterprise seeks profit as the basis, Tesla's shareholders' meeting was ahead of its time to develop the right model, which led to the high return rate later.
Tesla's pursuit of efficiency, and the many factors that support efficiency, in addition to creating a best-selling product, the optimization of management and advanced organizational structure is equally important.
The above data, I'm afraid, is not quite the same as everyone's perception. Many non-Tesla owners' understanding of Autopilot comes from those videos on the internet, such as the American guy hanging an orange on the steering wheel and then sleeping while driving.
Autopilot's reliability may still be controversial at the moment, especially in the higher-level functions of FSD, and the system's aggressive driving style is often questioned. Perhaps Autopilot's broader application scenario is the highway, and highway driving is characterized by serious accident consequences, but low accident rates?
On the point that Autopilot greatly reduces the accident rate, it is not possible to help Tesla blow anything for the time being. However, it is necessary to say that Tesla has taken the lead in delineating the new energy vehicle track, and has placed intelligence and intelligent driver assistance systems in an important position, and Tesla has also established its positioning as a high-end enterprise in this way.
As of March 2022, Tesla has built 1100+ Supercharging Stations, 8500+ Supercharging Piles, 700+ Destination Charging Stations, 1800+ Destination Charging Piles in China, and the charging network covers 360+ cities and regions.
For every country Tesla lands in, experience stores and charging network will follow, and if it is a "key country", Tesla will also bring its factories. This is a brand that is bringing the full range of smart electric car experiences to more places.
For the long-term goals of the company, Tesla is clear and has done many precedent-setting things. Perhaps for new energy companies in any country or region, setting the goal of catching up with Tesla is a must, and many of the "rules" Tesla has set are hard to get around.