The third chapter of the Master Plan, which has guided Musk and Tesla forward, is about to begin.
On February 8, Elon Musk announced in a post that the third chapter of Tesla's Master Plan will be launched on March 1 (Tesla Investor Day). Musk announced in an article that on March 1 (Tesla Investor Day), he will launch the third chapter of Tesla's Master Plan Part 3, which will be a bright path to "how the planet can move to fully renewable energy".
Master Plan 3, the path to a fully sustainable energy future for Earth will be presented on March 1.— Elon Musk (@elonmusk) February 8, 2023
The future is bright! pic.twitter.com/11ug0LRlbD
In 2006 and 2016, Musk released the first and second chapters of Tesla's ambitious plan, proposing to build electric cars, provide solar power products, provide integrated energy storage solutions, self-driving and other ideas, which are now mostly realized. The third chapter of the ambitious plan, according to industry speculation, will not only include electric cars, energy storage, batteries, but will be a summary of everything Tesla has done in the past decades, thus becoming Musk's masterpiece.
In fact, in the past year, Musk are step by step to reveal the possible details of the content of this plan. In March of last year, Musk announced that he was working on "Chapter 3 of the ambitious plan" and revealed that Tesla would seek to scale to the "extreme" that is needed to free humanity from fossil fuels. At a company meeting last June, Musk gave further details of the third chapter, with "scale" becoming a key word.
"The third chapter of Tesla's ambitious plan will focus on 'achieving very large scale' - in order to transform the entire energy infrastructure and transportation infrastructure, there has to be a very high scale (to support it)." Musk said. How large a scale? Tesla previously proposed that in the production of electric vehicles, its annual production of electric vehicles would have to reach about 20 million by 2030, compared with about 10 million per year currently produced by automakers such as Volkswagen and Toyota.
In terms of battery production, at Tesla's 2022 third quarter earnings meeting, Musk said that Tesla wants to expand its battery production capacity to 1,000 GWh per year, which is almost twice the global power battery installed capacity of 517.9 GWh in 2022. Around the theme of "extreme production", in addition to electric vehicles and related battery production innovation, energy storage is also likely to become one of the main focus of the third chapter.
In an earnings call earlier this year, Musk said that the three pillars of a sustainable energy future are electric vehicles, solar and wind power, and energy storage. With these three, it will be possible to convert to a fully sustainable state that is many times larger (in scale). There is such a path to a fully sustainable future, and Tesla's goal is to move as fast as possible on that path," Musk said.
In 2022, the total annual installed capacity of Tesla's energy storage is 6.5 GWh, an increase of 64 percent year-over-year. Tesla also said that Tesla's large storage battery Megapack dedicated factory is increasing production to respond to the growing market demand to make green energy available to more parts of the world. And in Musk's view, the future of Tesla's energy storage business may even surpass the electric car business.
And that's not all. In his article "Believing in technology for a better future" published in China Netflix magazine last August, Musk not only mentioned clean energy production, energy storage and electrified transportation, but also talked about humanoid robots (Tesla Bot), brain-computer interfaces and space exploration.
Therefore, Not a Tesla App also speculates that the third chapter will include some AI content: i. Developing the best AI-trained supercomputers to solve real-world problems, which will go far beyond the technology of autonomous driving; ii. Making battery manufacturing less of a limiting factor in car production by building millions of Tesla bot Tesla bots to eliminate the need for dangerous, boring, repetitive work (mining).
The reason why people are so excited about the third chapter of the Master Plan is that this amazing blueprint seems to have guided Tesla step by step to where it is today.
In his August 2, 2006 blog post, "The Secret Ambition of Tesla Motors (Don't Tell Anyone)," Musk described Tesla's four-step plan.
Step one: build a model with a very small production run, which will certainly be expensive.
Step 2: use the money earned to develop a model with moderate production and a relatively low price.
Step 3: with the money earned, create a mass-produced, affordable model.
Step 4: Make the solar electric product available (to the public).
These goals have been achieved with the Model S/X Concept; Model 3/Model Y; and the "Powerwall" solar product. While the legendary "mass-produced, affordable" Model 2 has never been seen, the Model 3/Model Y is currently priced and selling well enough to justify such a rating. Ten years later, Musk went public on July 20, 2016 with the second chapter of Tesla's ambitious plan.
Step one: create amazingly efficient, aesthetically pleasing solar panels equipped with integrated power storage.
Step two: expanding the electric vehicle lineup to cover key market segments.
Step 3: developing autonomous driving that is 10 times safer than manual driving through massive amounts of car driving data.
Step 4: Car sharing, making your car earn money for you when it's not in use.
Correspondingly, the first step of which echoes the last step of the previous chapter and is further realized through energy storage products such as Powerwall and megapack, while Cybertruck electric truck, Semi semi-trailer electric truck, and FSD system are also launched one after another to achieve the second goal.
As for the third of them, the development of a "self-driving technology 10 times safer than human manual driving", Tesla is still developing fully autonomous driving software, but there is no mass production version yet.
Either way, it leaves the outside world imagining the third chapter of the ambitious plan. Finally, Musk gave an egg in the invitation to Tesla's investor day.
The background image seems nothing at first glance, but upon closer inspection, it shows a wall of body sides with the body from a real photo. According to autoevolution analysis, this seems to return to the original position of Tesla's electric car business. It is said that Tesla may share details of its Gen-3 car platform, which will spawn a more affordable electric car than the current Model 3.
At the same time, this is a fitting reflection of Tesla's ambition to scale up production to the maximum.